A comprehensive guide of Apple Inc’s current brand identity, as of 2025. Features breakdowns of various elements of their brand, such as logo mark, typographic elements, color palettes, and photography. I aimed to capture these aesthetics by analyzing every aspect of Apple's brand identity, taking cues from their web store, packaging designs, and operating system UIs. The finished product captures the essence of Apple in a neat form factor, addressing many aspects of what sets their brand apart from others within the technology space, and how their design choices are so crucial to their success as a company.