Easy Media Growth Partners is a digital marketing company focused on helping brands grow through strategic content, social media management, and custom growth solutions. The goal of this project was to strengthen Easy Media’s visual presence across digital platforms while clearly communicating their value proposition: marketing that is simple, effective, and tailored to each client. I worked as the graphic designer on this project, developing brand visuals, social media content, and supporting marketing assets.
The primary challenge was creating a cohesive visual system that felt modern, confident, and approachable without falling into the overly generic aesthetic common among digital marketing brands. The design needed to balance professionalism with engaging, scroll-stopping visuals that could perform well on social media while translating cleanly to web use.
My approach centered on clean, typography-driven layouts supported by minimal graphic elements to emphasize clarity and confidence. Each design decision was made to support Easy Media’s messaging around strategic growth rather than short-lived visual trends. Social media carousel layouts were structured to guide viewers through a clear narrative, beginning with identifying a problem, followed by an explanation of the process, and ending with a strong call to action.
The final design solutions included a set of cohesive social media carousel templates that emphasized hierarchy, spacing, and visual rhythm. Bold headlines were paired with concise supporting copy, and call to action focused layouts were designed to encourage interaction and conversion. Together, these assets positioned Easy Media Growth Partners as a strategy-first marketing partner while maintaining an approachable and professional tone.
Overall, this project reinforced the importance of aligning visual design with business goals. Rather than focusing solely on aesthetics, each asset was built to support clarity, trust, and measurable growth, an approach I aim to carry forward into future branding and marketing work.
Underdog Construction is a locally based construction and carpentry company that focuses on high-quality craftsmanship and dependable service. Through my work with Easy Media Growth Partners, I supported Underdog Construction by developing clean, professional marketing visuals designed to elevate their brand presence and better communicate their services to potential clients. The focus was on creating straightforward, trustworthy design assets that reflected the company’s hands-on expertise while helping position them as a reliable, modern contractor in a competitive market.
