During this internship, we developed a comprehensive set of branding materials for the museum, completely overhauling the previous logomark and brand identity with assets that are more cohesive and visually aligned with the museum’s mission and aesthetic. The centerpiece of this work was the new logo. The main logo was transformed into a bold wordmark incorporating flat iconography and a color palette inspired by the playful hues of objects within the museum. After multiple iterations and careful refinement, we finalized a logomark that became the foundation for the updated brand identity. Designing the new logo was the most challenging and time-intensive part of the internship, but it set the stage for all subsequent materials.
Building on the principles established in the logomark, we created QR code signage and accompanying PDFs that reflected the new visual language, each featuring a unique icon that complemented the logo’s flat style. Additional branding materials, including clothing mockups, printable scavenger hunt forms, and Instagram event post templates, were all designed to follow the updated guidelines.
The final major project involved updating the museum’s website to align with the new branding. Some formatting adjustments were necessary to accommodate the refreshed visual language, but the final result is a significant improvement over the previous design and fully reflects the cohesive, modern brand identity we developed.
