Throughout the duration of this internship, we generated a wide array of newfound branding materials for the museum, overhauling the previous logomark and brand identity with assets that are much more cohesive and visually connected to the museum. The most notable of these was the new logo we worked on. The main logo was drastically changed to a bold wordmark that incorporates flat iconography and a color palette that draws from the playful hues of items within the museum. We went through many iterations of the logo before landing on a finalized version, and overall, creating a new logomark for the museum was easily the most challenging and time-consuming portion of the internship. Upon completing this logomark, other elements of the brand identity fell into place, utilizing the principles employed in the logomark’s creation. QR Code signage, along with the accompanying PDFs for the museum, matched the design language of the new logomark. Each QR code and PDF had its own unique icon that complemented the style of the logomark’s flat iconography. Other branding materials, such as clothing mockups, printable scavenger hunt forms, and a template for Instagram event posts all also followed suit with the new branding guidelines. The last major project we tackled in this internship was overhauling the website with the new brand guidelines. Some formatting on the website had to be altered to better accommodate the new branding, but overall, I feel the final variation we ended up with looks great and is a massive improvement over the prior design.
